It is a special kind of photography which makes real pictures appear like models. It basically looks like 3D models which you find in building plans. Take a look!
It looks cool Right?? It can be also used to make it appear as if you are holding on to a real world object.
If you observe the images carefully it has used blurring as one aspect to create that effect. Well that is only one aspect! There are lot of other technicalities involved to take those photographs.